An interesting read on denim, and the relationship we have shared with so many pairs amongst our time line. You can find this article in the new issue of Men’s Journal on your local newstand.

http://ffffixie.tumblr.com

Great Photography skills by Luke Gilford, which can be found on his web site lukegilford.com

Verbal in Tokyo from the Selby collection. Alongside is Tatsuya Matsui for Louis Vuitton’s Men’s Press 2010 collection.

Philippe Starck – designer and jasmine starck at their home in Paris

Casey and Van Neistat at their Studio in New York City

CIPHER made our way over to Paris, to show at RENDEZ-VOUS last week. We were given an unusual store-front space on Rue Saint Merri, which we discovered was owned by Pierre Cardin and had his name appearing everywhere. The four days went by in a blur as a great mix of buyers, friends and random strangers walked into the showroom thinking it was a shop and wanting to buy the sneakers. Here are the some of the highlights from the show thanks to the White Space team !

Entrance to Rendez-Vous on the 2nd day.

Salutpublic got in touch to let us know about having launched a new website. They have some very highly considered work for both editorial and webs in their portfolio.

This is a great design over at Threadless by Phil Jones.

Attracting even the slightest of football fans, the World Cup makes its commanding presence felt every four years, captivating the sports world and everything surrounding it. With 2010’s version kicking off last week,Boston.com captures the opening moments of this global event through a series of photographs, highlighting the emotional rollercoaster that is the 2010 FIFA World Cup. Enjoy!
See more at 2010 World Cup Opening Weekend Imagery

As the photography continues to unfold, we put sushi robot amongst the meat markets in sheung wan ! The smell and character of this shop was too good to bear. Thank you Beats By Dre for supplying the headphones !

GOOD FELLAS keeping it casual and cool in their studio. We enjoyed a few beers, listened to their rehearsing, and getting ready for their gig this weekend at the H & M shop. Stay tuned for the final production, this one is going to be ill.

AKW running through the super market with a head full of soy milk and a trolley full of watermelons. Will he be in time to save the World ?? Or does he dodge the queue and head for the exit…Hmm www.ciphermixtape.com for all the answers.

As you may know, we are launching a new initiative with 10 influential Hong Kong artists who have produced some music for a CIPHER mixtape. The focus for this project is to express Hong Kong culture in a global context; the contrast, the inspiration and the diversity that exists in this dynamic city.

Over the past three weeks, We have been working very closely with Laurent Segretier who has captured some dynamic snaps from different inspirations and locations within Hong Kong. I have been documenting these images to help give you an idea of the strong partnership between the musicians, the photographer and the brand.

In this series of “Behind the scenes” photography, CIPHER will give you the chance to explore Hong Kong, as we use the streets as our new studio. Check out the photos and watch the progress as this new CIPHER production begins to unfold. 

Ok, for all of you who don’t know we are in the Year of the Tiger. Here you can see the artist Yao lying in the middle of a cross section, Kowloon side, Prince Edward. This multifaceted producer is seen here with our photographer trying to capture the symmetries of what is a busy street on a hot day, while sipping on some chinese tea.  Nice art direction evolves into an even nicer final shot.But you will have to wait and see the final production (May 26th)

……..On the other hand we had DJ Miss Yellow was next on the list. We took advantage of her beauty and elegance to play with some effects and emotion with some under water sequence.

Now, was this photo shoot was set in the SOHO region at a local surf and turf bar, or did me, Laurent and Miss Yellow head down to the aquarium to swim with the fishies ?? you decide.

Ok, are you ready for the final shot yet ? (www.ciphermixtape.com)

DIRTY BONEYARD consists of two creatives; one producer, one photographer who throw together some ill beats and play with us down on the docks of Kennedy town. Too cool for a close up, we will have to keep you guessing who these local celebrities are….Hold that thought

www.ciphermixtape.com coming very very soon !

There has been much anticipation in Hong Kong for the release of our MIXTAPE  featuring 10 artists living in Hong Kong…..

Renowned photographer Laurent Segretier has contributed a visual storyboard to ‘Big City, Bright Lights’, using the Hong Kong landscape as his studio.

The focus for this project is to express Hong Kong culture in a global context; the contrast, the inspiration, and the diversity that exists in this dynamic city–is intrinsic to this project. The conceptual ideas have allowed this story to unfold into an exciting and spontaneous representation of 10 artists and their lives.

The result: a raw and visually stimulating display of different moods and perspectives in unexpected Hong Kong locations.

All music and photography will be shared with the public through the CIPHER MIXTAPE website www.ciphermixtape.com launching on May 26th. Visitors to the website will be able to download all 10 mixtapes as they read the inspirations and view the photography. 

Check out the photos on our facebook page from BEHIND THE SCENES and be sure to visit the site on the official launch date 26th May, 2010 ! Come support and enjoy this CIPHER production.

“Big City, Bright Lights” is the first edition of an ongoing project from the CIPHER team accentuating the ideas and passions of the brand, expanding CIPHER into an international lifestyle experience that permeates music, design, and the arts. Upcoming editions will be in international metropolitan centres where CIPHER seeks to touch the lives, and build a community of people that share the same passions.